SEO basics every small business should know

Search engine optimisation (SEO) is how customers find you when they search online. Here are the fundamentals that matter most.

1. Make your website fast and mobile-friendly

Google ranks fast, mobile-friendly sites higher, and visitors are far more likely to stay.

2. Target the right keywords

Think about the exact words your customers type, like "website development company near me", and use them naturally in your page titles, headings and content.

3. Claim your Google Business Profile

For local businesses this is essential. Add accurate details, photos and ask happy customers for reviews.

4. Publish helpful content regularly

Blog posts that answer your customers' questions build trust and bring steady traffic over time.

5. Track your results

Set up Google Analytics and Google Search Console so you can see what's working and improve.

SEO is a long-term investment that keeps paying off. If you'd like help, our digital marketing team can create a plan for your business. Get in touch.